Friday, October 2, 2015
Everyone - No Time To Waste
The autoplay is on just for the video, not for the sound (so as not to annoy you), so press play above first!
The connection between the song and this video seems to be completely random, were it not for the fact that rhythmically, these two seem made for each other. (I know, it’s only because this song and the original soundtrack of the video are more or less the same 4-4 tempo, but whatever).
The track has been a favourite of mine for a while, although it was actually only months after purchase that I really started to appreciate it. If you've been reading this site for a while, you'll know that Joakim and Kindness are personal favourites of mine, and 'No Time To Waste' was their first coproduction under their 'Everyone' guise.
It sounds as if it was made to be played solely in dark basements in the early morning hours, but I like the contradiction of pairing it with this bright, open landscape video of which you would assume it would be paired with hazy female vocals and summery jingles that underline the inner "goddess" of these acrobats. Note - I actually don't want to criticise the original choice of music, if you turn the volume of the video back up you'll notice it works perfectly to create the atmosphere the director wanted. But stereotypes are here to be broken
PS 1 - The Everyone release was a vinyl only release on Crowdspacer, and it's out of stock in most shops, so Discogs is the place to get it if you're interested ...
PS 2- the video is Shake It Off by Agostina Gálvez, made for Nowness.com .